The movie production company and the record label provided several images and other marketing materials. With the multiple assets to comb through, I settled on making Adonis Creed the main focus. I experimented with different color schemes and typographic layouts while keeping the design minimal.
Ultimately, we decided to go with the emotional photo of Adonis on his knees in black & white with the bold album title. The hint of gold in Mike Will Made-it’s name was a personal request from him.